ABOUT US
We are OOG.
Built by people who care deeply about turning ambition into something real.
We are a growth, creative, technology, and transformation partner based in Clearwater, Florida — helping organizations bring strategy, experience, platforms, AI, data, and marketing into clearer alignment.
Our Purpose
Helping organizations move with clarity toward what comes next.
Every organization reaches a point where ambition outgrows the way things have always been done.
The ideas are there. The opportunity is real. But the path forward can become crowded by competing priorities, disconnected systems, and work that loses momentum before it reaches the people it was meant to serve.
We exist to help organizations move through that moment; bringing clarity to complexity, shaping ideas into direction, and turning direction into work that can be built, measured, and scaled.
CORE VALUES
How we show up when the work matters.
Our values are not meant to sit on a wall. They shape how we think, how we partner, and how we bring the work forward.
Care Deeply
We care about the work, the people behind it, and the outcome it creates. That care shows up in the details, the questions we ask, and the standards we hold ourselves to.
Think Across the System
Growth does not happen in one channel, one platform, or one department. We look across the full ecosystem to understand how strategy, creative, technology, data, and execution influence one another.
Stay Close to the Work
We do not disappear after the strategy. We stay close to the building, launching, measuring, and refining — because the best ideas need people willing to carry them through.
Create with Purpose
Good creative is more than beautiful. It should clarify, move, guide, and connect. Every design, story, video, campaign, and experience should have a reason to exist.
Move with Clarity
Complexity is part of modern growth. Confusion does not have to be. We simplify the path forward so teams can make better decisions and keep momentum.
Build What Lasts
We are not interested in surface-level fixes. We care about the foundations — systems, experiences, content, processes, and decisions that continue creating value after the first launch.
Our Team
Led by people close to the work.
We are a focused team of strategists, creators, technologists, marketers, and operators who care deeply about turning ambition into something real.
Susan Good
Founder & Chief Executive Officer
Susan leads OOG with a focus on client relationships, growth strategy, and the direction behind the work. She helps organizations clarify where they are going, what needs to change, and how to move forward with purpose.
Devin Healy
Head of Creative & Content
Devin leads the creative and content vision behind OOG’s work. He brings ideas into focus through storytelling, campaign thinking, digital content, and creative direction built to help organizations show up with clarity and intention.
Luke Manendo
Director of Visual Storytelling
Luke brings film, photography, and production craft to the team. With nearly a decade of experience creating visuals for artists, sports programs, brands, and companies, he helps stories come alive through content that is both beautiful and purposeful.
Deanna Pritchard
Account Manager
Deanna brings structure, follow-through, and operational discipline to the work behind OOG. She helps turn moving pieces into clear plans — aligning people, priorities, timelines, and execution so the team can stay focused, responsive, and accountable.
Anna Catherine Jordan
Client Strategy Associate
Anna supports client relationships, creative coordination, and account strategy with a strong eye for style, storytelling, and audience engagement. Her background in fashion merchandising, creative media, travel content, photography, and videography brings a fresh perspective to how clients show up across digital channels.
